Your dealer places the order themselves. They see their own price list, fill a cart and confirm. The traffic of orders arriving by phone, WhatsApp and spreadsheet stops.
An order placed on the portal lands straight in your sales list and your stock movements. You manage on Platform Web, the dealer works in their own screen, and both share one record.
Who is it for?
It is designed for manufacturers with wholesale sales, distributors, brands with dealer networks, and businesses that take regular B2B orders. Internal users (sales operations, price management, inventory planning) run the portal; external users (dealers, buyers) order via catalog and cart.
Authorization can separate each dealer’s price list, stock visibility, and order limits. One catalog does not look the same to everyone; commercial policy is protected.
What does it do?
In B2B Portal, partners browse the product catalog, see prices and campaigns, add to cart, and confirm orders. Favorites and reorder habits speed routine purchases. Because the order writes into the Platform Web sales/inventory flow, operations handle “portal order” and “internal order” in the same process.
Web early-stage access and mobile B2B access sit on the product roadmap; the aim is to connect both of them to the same order backbone. You open license and scope according to need.
How one database works
An order placed on the portal becomes an EQLEM sales record. Stock reservation or shipment steps join Platform Web and Mobile warehouse processes. Price lists feed from shared definitions; the account card relates to your partner / account structure. When Integration is on, collision risk with accounts and products in your existing system is reduced.
B2B is not a “separate e-commerce site + later export to accounting” model. The goal is for the order to live in the operations core the moment it is born.
Key capabilities
Catalog and pricing
Products are presented with categories and search. Dealer-specific price lists and campaign visibility bind to commercial rules. Stock display can be set by policy (show / hide / approximate).
Cart and orders
Cart, quantity updates, notes, and order confirmation complete the flow. Favorites and frequently ordered items make repeat buying easier. Order history gives dealers transparency and makes tracking easier for you.
Campaigns and commercial rules
Seasonal campaigns, minimum order, pack rules, and similar commercial mechanics shape the portal experience. Rules are managed on the Platform Web side and applied in the portal.
Web and mobile access
Dealers can access from desktop or mobile devices. The goal is that a dealer rep in the field does not postpone the order. The experience stays simple for B2B speed rather than consumer e-commerce.
Operational feedback
Order status (received, preparing, shipped, and so on) should stay aligned between portal and internal systems. That lowers call-center load for dealers; you answer status questions through the portal.
A typical order cycle
In the morning the dealer adds missing products from the catalog, checks campaign lines, and confirms the order. Operations sees it on Platform Web; the warehouse picks via Mobile or web. Shipment and invoicing run in the existing sales/finance flow. The dealer watches status on the portal. At day end, sales and inventory reports include portal orders, because they are not a separate island.
That cycle cuts the error and delay of “email order + manual entry.”
Relationship to other products
- Platform Web: Pricing, accounts, inventory, sales, and permissions are managed here.
- Mobile: Warehouse picking and field sales intersect with B2B orders.
- Integration: Account and product cards in your existing ERP/system can be the master data the portal rests on.
B2B Portal scales your sales channel; Platform Web keeps commercial control in your hands.
Commercial and operational notes
Before opening the portal, price-list discipline, stock-visibility policy, and dealer user management must be clear. Spreading the wrong price or promising stock you do not have turns portal speed into damage. Training should stay short; the UI simple, the rules strong in the background.
When do you grow with B2B?
When dealer count makes phone orders unsustainable, when price errors multiply, or when the sales team is drowning in order entry, B2B Portal is the right product. It usually opens after Platform Web and a healthy stock/price structure are in place.
FAQ
Is B2B a consumer marketplace? No. The focus is dealer/buyer orders. Consumer marketplace integrations are a separate product/module discussion; B2B Portal is a commercial partner channel.
Is stock open to everyone? Policy is yours. Some firms show exact stock, some show available/unavailable, some show nothing. Wrong stock display loses trust.
Changes after the order? Cancel/revision rules must be defined with operations. If everything is left free on the portal, warehouse planning breaks.
Who manages dealer users? Usually your sales/IT team opens portal users, binds them to price lists, and deactivates them. If dealer self-registration is needed, a security and approval step is added.
Implementation tips
Lock price lists and account mapping before opening the portal. Pilot the first month with only your most active dealers. Write an internal SLA for orders appearing on the web and being shipped. Keep dealer training to a 30-minute “cart to order” video; do not teach complex screens. Success metrics: phone-order rate and price-error complaints.
Next step
Try free, or use a demo to clarify your dealer scenario (price lists, stock display, order limits). After the portal is live, you can complete the end-to-end chain with Mobile warehouse and Integration.