An open storefront shows the product and category pages of your B2B site to signed-out visitors without prices. A visitor browses your products and fills in the dealer application form; price, stock and account information are seen only by an approved dealer who signs in. The open storefront is on the Pro and Enterprise packages.
Who is it for?
For manufacturers and distributors that want to attract new dealers and show their range online but do not want to open their price list to everyone. Sales operations and dealer channel managers review the applications.
Two access modes
- Closed system: Only invited buyers enter the site. Public pages redirect to the sign-in screen. This is the default on every package.
- Open storefront: The home page, content pages, category, brand and product pages are open to visitors. Sign-in is on a separate page; after signing in, the buyer returns to the page they were on.
You switch the mode with a toggle in the wizard or the site settings.
What does a visitor see?
A visitor sees the product name, image, brand, description and manufacturer part number. No price, stock, discount or account information is shown to a visitor on any surface. In place of the price you show a text of your choice and a call-to-action button (for example "Become a dealer to see prices"). Visibility is set per page and per block; you can also hide products from the storefront individually.
Dealer application form
- The visitor fills in the form (company, tax number, contact) and confirms the privacy notice.
- The system blocks a duplicate if a pending or approved application with the same tax number exists.
- The seller gets an email notification.
- Sales operations review the application on Platform Web and approve or reject it as a buyer.
The form is protected against automated submissions with a hidden field, a timing check and a request limit.
Security and access
The open storefront works only from a published version and with a valid Pro licence. If the licence is invalid or the site is closed, the public addresses do not respond. Pages open to visitors come from a read path separate from signed-in buyer data. Indexing for search engines is off by default; turning it on is your decision. Details: SEO, GEO and AI visibility.
Benefits
The sales team stops answering "can I see your products?" calls; the visitor browses the storefront. Your price list stays closed. Applications are collected on one screen and are recorded.
FAQ
Does everyone see my prices? No. A visitor cannot see price, stock or account information.
Is the open storefront on the Basic package? No. It is on Pro and Enterprise. Comparison: B2B Packages.
Does an applicant get in automatically? No. You approve.
Can I close the storefront later? Yes; switch the mode back to closed system and publish.
Can a visitor add to a cart? No. Ordering is only for approved, signed-in buyers.
Next step
First decide which categories appear on the storefront and what text replaces the price. Then open the storefront and check the email address that receives application notifications. Start with Try Free or continue to SEO, GEO and AI visibility.