# B2B Branding and Your Own Domain

> Brand your B2B dealer site with your logo and colours; on the Enterprise package publish it on your own domain with automatic SSL. A subdomain is on every package.

Source: https://www.eqlem.com/en/features/b2b-branding-custom-domain

**Branding means showing your B2B site under your brand, not EQLEM's.** You upload your logo, choose your colours and publish the site first on a subdomain such as `company.eqlemb2b.com`, and on the Enterprise package on your own domain (for example `orders.yourcompany.com`).

## Who is it for?

For manufacturers, distributors and brands that want to give their dealers an order site under their own brand. IT usually sets up the domain; dealer channel or marketing teams set the brand.

## How it works

### Brand and theme

- You upload a logo; the system suggests up to three colours from it. You choose the main and accent colours.
- Readability (AA contrast) is shown live for colour pairs; if it is too low, you switch to the suggested darker tone in one click.
- Advanced settings cover neutral tone, corner radius, density and typeface.
- Favicon, mobile icon and share image are produced from your logo. Images are cropped with the [image editor](https://www.eqlem.com/en/features/b2b-page-builder).
- Notification emails sent to dealers also arrive with your logo and colour. Details: [B2B notifications](https://www.eqlem.com/en/features/b2b-notifications).
- The setup wizard starts with the brand step; once an address is chosen, the site comes ready.

### Subdomain (all packages)

Every site starts at an address like `company.eqlemb2b.com`. The subdomain does not change after setup, so choose it carefully at the start.

### Your own domain (Enterprise)

1. You enter your domain on Platform Web.
2. The screen shows the DNS record to create at your domain provider: CNAME for a subdomain, an A record for an apex domain, and a TXT record for verification if needed.
3. After adding the record, you retry with "Verify". The screen shows four steps: added, DNS, verification, SSL and live.
4. When verification completes, the SSL certificate is issued automatically and the site opens at your address.

Once your own domain is active, the site moves to that address; the old `eqlemb2b.com` address redirects permanently (301) to the new one. If the Enterprise package lapses, the site returns to the subdomain. You create the DNS record at your own domain provider.

## Which package?

Logo, colours, subdomain and the wizard are on every package, Basic included. Your own domain is only on Enterprise. Comparison: [B2B Packages](https://www.eqlem.com/en/products/b2b-packages).

## Benefits

The dealer sees the address they order from under your brand. On your own domain, trust and consistency go up. Certificate renewal is not your job.

## FAQ

**Can I change my subdomain later?** No. The short name does not change after setup.

**How many days until my own domain is live?** It depends on when you add the DNS record and on DNS propagation; no time is promised.

**Do I get the SSL certificate myself?** No. Once verification completes the certificate is issued automatically.

**Can I start without my own domain?** Yes. Publish on the subdomain first and connect your domain when you move to Enterprise.

## Next step

Prepare your logo and two colours, choose the short name and publish the site. For your own domain, talk to your DNS administrator beforehand. Compare packages on the [B2B Packages](https://www.eqlem.com/en/products/b2b-packages) page. Start with **Try Free**.